The Liner Shipping Game^TM is a business simulation that allows a team of ideally 8-16 participants the unique opportunity to simulate and experience how a modern container container shipping line or supply chain using vessels and containers made out of LEGO^TM* combined with a paper-based flow of documentation in a small scale setup
in less than one day.

During the game, the team will take responsibility for core commercial and operational tasks of a container shipping line or supply chain, including optionally vital terminal and vessel stowage tasks, and through teamwork they can maximize carrier profitability and sustainability which they are measured on. Each player gets to try different roles in the shipping line or supply chain by rotating and collaborate closely with other team members. The game can be configured to match industry experience and interests of the team, and shorter or longer sessions can be arranged by simply reducing / adding number of rounds to be played or by reducing / adding features and complexity to the game setup. A game day is finished with a wrap up of key game learnings and a discussion of how they can be applied in today’s competitive liner shipping industry.

The game is run by experienced facilitators with industry expertise and is valuable on its own. However, can also be recommended to combine a game session with additional shorter or longer lectures on liner and port operations, pricing and revenue management, vessel stowage, process improvement, performance management, digitalization, sustainability, strategies, industry dynamics and competitive advantage in the liner shipping industry.

The game provides participants with a realistic insight into the real world commercial and operational complexities of Liner Shipping. An educational session provides the following value: 

·      Hands-on experience with forwarder, customer service, booking uptake, vessel stowage, port operations and asset utilization tasks and their interplay

·      An understanding of the value of communication and collaboration across organizational entities, functions and geographical units in a transportation supply chain and shipping network

·      An understanding of the value of process standards and data discipline for decision making quality

·      An understanding of how IT and AI based decision support tools can enable commercial and operational optimization, maximize asset utilization and improve profitability, i.e. to increase revenue and reduce costs) – as well as sustainability, i.e. reduce fuel consumption and emission reductions, across the supply chain and liner network

The sessions can be tailored to meet competence development and team building needs of executives, middle managers and staff within and across or within organizations and units.

The Benefit of Simulation based Training

The game facilitates and active and not passive learning experience with high knowledge and skill retention rates 

The Liner Shipping Game ^TM is offered in two stanadrd game versions: The Classic setup and a brand now Supply Chain game version. The two game types are different  with respect to learning objectives, content, complexity, duration and recommended number of participants.  In addition, LinerGame offers customized game sessions and training workshops tailored to specific client needs. An overview of the 3 different game versions, main features and key learnings available, are shown in the table below:

Please reach to out us to how we can design a training and skill building service matching your needs and receive further information about price, terms and timing of the delivery.