The Liner Shipping Game (TM)

The Liner Shipping GameTM is a business simulation that allows a team of ideally 8-16 participants the unique opportunity to simulate and experience how a modern container container shipping line or supply chain using vessels and containers made out of LEGOTM* combined with a paper-based flow of documentation in a small scale setup
in less than one day.

During the game, the team will take responsibility for core commercial and operational tasks of a container shipping line or supply chain, including optionally vital terminal and vessel stowage tasks, and through teamwork they can maximize carrier profitability and sustainability which they are measured on. Each player gets to try different roles in the shipping line or supply chain by rotating and collaborate closely with other team members. The game can be configured to match industry experience and interests of the team, and shorter or longer sessions can be arranged by simply reducing / adding number of rounds to be played or by reducing / adding features and complexity to the game setup. A game day is finished with a wrap up of key game learnings and a discussion of how they can be applied in today’s competitive liner shipping industry.

The game is run by experienced facilitators with industry expertise and is valuable on its own. However, can also be recommended to combine a game session with additional shorter or longer lectures on liner and port operations, pricing and revenue management, vessel stowage, process improvement, performance management, digitalization, sustainability, strategies, industry dynamics and competitive advantage in the liner shipping industry.

The Value

The game provides participants with a realistic insight into the real world commercial and operational complexities of Liner Shipping. An educational session provides the following value: 

·      Hands-on experience with forwarder, customer service, booking uptake, vessel stowage, port operations and asset utilization tasks and their interplay

·      An understanding of the value of communication and collaboration across organizational entities, functions and geographical units in a transportation supply chain and shipping network

·      An understanding of the value of process standards and data discipline for decision making quality

·      An understanding of how IT and AI based decision support tools can enable commercial and operational optimization, maximize asset utilization and improve profitability, i.e. to increase revenue and reduce costs) – as well as sustainability, i.e. reduce fuel consumption and emission reductions, across the supply chain and liner network

The sessions can be tailored to meet competence development and team building needs of executives, middle managers and staff within and across or within organizations and units.

"Great insight! The game provides great insight in the complexity of liner shipping companies, both operational as well as commercial. In the various roles of the virtual liner shipping company you really get a feeling for the complexity each role is dealing with. Collaboration becomes vital! Given the monetary aspects is also fun to do since the outcome is a direct result of team effort."

Floris de Haan, Lecturer / Researcher / Advisor, Erasmus UPT

Game Versions

The Liner Shipping Game TM is offered in two stanadrd game versions: The Classic setup and a brand now Supply Chain game version. The two game types are different  with respect to learning objectives, content, complexity, duration and recommended number of participants.  In addition, LinerGame offers customized game sessions and training workshops tailored to specific client needs. An overview of the 3 different game versions, main features and key learnings available, are shown in the table below:

Features

Classical

Supply Chain

Customized

Fundamentals of Liner Shipping and Ports

X

X

X

End2end process understanding

X

X

X

Cross functional collaboration and communication

X

X

X

Process standardization and improvement (Lean 6Sigma)

X

X

X

Data quality and impact on performance

X

X

X

Forecasting, Pricing and Revenue management

X

X

X

Stowage Optimization

X

(X)

X

Crane spilt calculations and berth optimization

X

X

Contingency planning due to Cut and runs, port omissions etc.

X

X

Downfalls management and use of overbooking limits

X

X

X

Dangerous cargo and Additional Stowage Constraints

X

X

Recovery of Empty Containers

(X)

X

IT and Optimization Methods for decision support

X

KPIs and Performance Management

X

X

X

Schedule Reliability and impact on Fuel Consumption

(X)

X

Vessel Sharing Agreements

X

X

Forwarders

X

X

Market Dynamics and competition

X

X

Individual and Team skills 

X

X

X

Team Building and Fun

X

X

X

Number of participants per team

8-16

12-24

12+

Duration (Hours)

3-8

6-8

8+

service

Classic

Commercial and Operational Optimization of Liner Shipping

service

Supply Chain

Competition and Collaboration across Forwarders, Shipping Lines and Ports

service

Customized

A Customized Liner Shipping and Logistics Setup based on Client Requirements

"The Liner Shipping Game gives a great glimpse into some of the core operational and revenue management principles in container shipping. During the game newcomers to the container shipping industry and people working in the logistics sector in general will learn and experience some of what goes on behind the scenes in a container line. It’s great for a team day out of the office building shared knowledge and understanding"

Mikkel T. I. Hansen, Maersk Line

10 +

Years of business

2000 +

Participants Trained

20 +

Countries Visited

100 +

Client Sessions

Customized Training Services

Team Building

Teambuilding for companies in shipping, logistics and

Ship Owners & Operators

Game session with a setup matching training

Ports, Terminals & Canals

Game session aimed at providing Ports, Terminals

Freight Forwarders & Logistics

Game session and set up aiming a

Support Functions

Game session designed for managers and staff

Technology Vendors & Suppliers

Game session aimed at providing Technology Vendors

Advisors, Consultants & Industry Associations

Game session aimed at providing Advisors, Consultants

Financial, Insurance and Legal Organizations

Game session aimed at providing Financial, Insurance

HR departments, Recruiting & Educational Institutions

Game session designed and executed with HR

Need Any Help?

Please reach to out us to how we can design a training and skill building service matching your needs and receive further information about price, terms and timing of the delivery.

"I learned a lot from playing the liner shipping game and I learned it fast. It helps you understand the complexities of coordinating between countries and ports and between key personnel groups"

Chris Ellegaard, Professor, Aarhus University